I used to work in a comedy theatre in Tennessee. I was the candy shop/concession stand manager and I also took care of ordering all the souvenirs for the theatre. So, I finally got to go to a trade show to see what was new in the world of gag gifts, stuffed animals and other fine gift shop items that one might be inclined to purchase during intermission or before or after the show.
There was this one booth that I stopped by; they were selling stuffed animals, as I remember. They had the most unique logo mat and logo canopy that I remember ever seeing. Then I thought about the theatre I worked in.
What a unique idea for the lobby and candy shop: A beautiful mat with our logo right in the middle for all to see. I thought that it would be a good way to promote the show. I thought we might even be able to place a few around town in different locations to remind people that we were right around the corner.
I realized that I see mats and canopies like that all the time and don’t even realize it. They are in stores, restaurants, even in offices. What a great idea!!!